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This interactive course addresses some of the issues that arise during the negotiation and implementation of a co-marketing or co-promotion deal.
During the course reference is made to industry case histories and examples which highlight some of the pitfalls that can occur
- The pros and cons of co-marketing , co-promotion and product fostering
- Legal restrictions on co-marketing and co-promotion
- Reward structures and profit sharing
- Use of joint committees, control structures
- Monitoring performance
- Implementations issues
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