 |
||
 |
|
|
A War Game is a process, and specific event, where teams within a company, given appropriate background intelligence, each represent a key competitor and compete against each other with a view to learning about the other competitor strategies, in order to anticipate their behaviour and to drive strategic activities or actions.
War Games are an essential decision making tool that can, and indeed should, be used at any number of points along the company decision tree. All War Games have one major objective – to identify key actions necessary to improve your company or product competitiveness.
Ideal examples, would be in defining a company or product strategy, or “pressure testing” the launch strategy of a new product.
The key benefits are:
- Identifying the key strategic drivers in a market
- Testing the company/product strategy and defining necessary actions
- Discovering holes in the company assumptions and uncovering potential conflicts
- Defining further competitive intelligence or research.
For more information please contact Neil Rogers.
